Top 5 Virtual Fitness Programs on iOS in Latin America Q4 2022

In Q4 2022, the top five virtual fitness apps on iOS in Latin America exhibited diverse trends across downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

Strava: Run, Bike, Hike saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $57K in late September and ending the year with around $54K. Weekly downloads remained relatively steady, ranging from around 9.6K to 12.5K. The app's active user base showed an overall increase, closing the quarter at a high of approximately 271K users in the last week of December.

Zwift: Ride and Run experienced a slight decline in weekly revenue, starting at around $21K and finishing the quarter at about $17K. Downloads were modest but showed a slight uptick towards the end of the quarter, reaching 290 in the final week. The active user count remained stable, fluctuating between 1K and 1.2K.

Yoga-Go: Workout & Exercises displayed a notable spike in weekly revenue, particularly in the last week of December, reaching approximately $28K. Downloads varied significantly, peaking at around 16.7K in mid-October before dropping to 1K in early December, then surging again to 14.3K in the final week. Active users followed a similar pattern, with a peak of nearly 48K in mid-October and ending the quarter with around 37.5K.

Home Fitness Coach: FitCoach showed significant fluctuations in weekly revenue, starting the quarter at around $18.7K, dipping mid-quarter, and climbing back to approximately $19.7K by the end of December. Downloads mirrored this trend, peaking at around 25.3K in mid-October and ending the quarter with a high of 22K. Active users saw a notable increase towards the end of the quarter, reaching approximately 45.3K in the final week.

Workout Planner Muscle Booster experienced a steady decline in weekly revenue, starting at around $13.1K and dipping to approximately $8K mid-December before recovering to $13.6K by the end of the quarter. Downloads peaked at around 13.9K in mid-October, then saw a resurgence to 12K in the final week. Active users showed a similar trend, peaking at around 32K in mid-October and ending the quarter with approximately 27K.

These insights highlight the varying performance of virtual fitness apps in the region. For more detailed analytics and trends, visit Sensor Tower.